Pardot vs Marketing Cloud

Marketing Cloud- It is a platform for delivering relevant data based on journeys across channels and devices. It enables marketers to deliver the right message at the right time to the right people throughout all phases of the relationship. It includes integrated solutions for client management, mobile, email, social, advertising, web personalization, content development and management, and data analysis.

so what’s the difference?

In a nutshell, these are the main differences:

• Pardot is positioned as a B2B platform while Salesforce Marketing Cloud is more B2C (although this isn’t always the case and some companies can use both)
• The main difference is the buying cycle. Smaller databases with higher value sales would be better targeted via Pardot and larger databases with smaller value sales would do better with Marketing Cloud.
• Pardot is primarily an email marketing platform whereas Marketing Cloud has other functions like Advertising Studio and Mobile Studio.
• Pardot enables greater marketing and sales alignment for B2B teams.
• Salesforce Marketing Cloud is great for 1:1 customer journey communications with mixed communication channels.

In Summary… Pardot Pros & Cons

Modest price

Limited analytics compared to Cloud

Easier to get up and running

Lacks social, mobile and other marketing-specific tools

B2B focus

Limited external integration

Salesforce Marketing Cloud Pros & Cons

A full package of marketing tools from mobile to web

Expensive

B2C focus

More complex than Pardot

Full analytics and integrated campaigns